Developing segments with high-profit margins – the Case of Gap Inc. in the United States
DOI:
https://doi.org/10.5281/zenodo.6824137Keywords:
high-profit margins, Gap, the positioning school , the cultural school of thoughtsAbstract
Gap Inc., a popular clothing and apparel brand, has expanded its operations around the world through company-owned as well as franchised stores in more than 30 countries The case study concludes that Gap Inc. faces the threat of being left out in the US market due to their inability to exploit their resources to the full extent when competing with their industry rivals. Based on a hybrid analysis approach, this study recommends that the group should keep their focus on developing segments with high-profit margins and updating their existing resources and capabilities so as to fully harness the opportunities and protect themselves from threats.
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