Analyzing Decision-makings in Translating China’s Auto Ads: An Eco-translatology View
Keywords:
China’s auto ads, eco-translatology, translation strategies, decision-makingAbstract
As Chinese auto accesses the international market, advertising has become one of the efficient ways for consumers in the overseas market to understand Chinese auto products and brand culture. From the perspective of Eco-translatology, translation is analyzed from integrated ecology, and its macroscopic rationality is instructive for studying the English translation of China’s automobile ads. According to Eco-translatology, translators consider the linguistic, cultural, and social elements of the target language to make sure the adaptive transformation of China’s auto ads in linguistic, cultural, and communicative dimensions, to make translations fit the ecology of the target language. On this basis, the English translation of China’s auto ads can realize the marketing-oriented communication purpose while spreading Chinese traditional culture, and provide a reference for decision-making in the English translation strategy of China’s auto ads.
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