A Reception Study on AVT: A Literature Review
Keywords:
Audiovisual Translation, reception study, digital humanitiesAbstract
This paper reviews and collates studies on AVT reception conducted inside and outside China since the beginning of the 21st century, summarizing general trends and differences in this field over the past 20 years. It is found that AVT reception studies in China tend to focus on the text analysis of cultural expression and digital humanities. In contrast, AVT reception studies abroad are dominated by variable-oriented comparative empirical research, with translation mode and country of translation serving as the main variables. In terms of audiovisual works selection, scholars both inside and outside China are increasingly focusing on the reception of subtitle translation in online educational videos. Additionally, foreign countries are more aligned with the growing trend of game localization, audio descriptions and subtitles for the deaf and hard of hearing. This paper, by reviewing the commonalities and differences in AVT reception studies inside and outside China over the past 20 years, offers insights into the application of experimental and questionnaire methods in AVT reception studies and broaden the analytical perspective within this field.
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