An Analysis of the Current Situation of Hong Kong City Image Communication on YouTube and Research on Strategies
Keywords:
Hong Kong, City Image, International Communication, Semantic Network, Sentiment Tendency, 5W Communication TheoryAbstract
This research takes the Hong Kong city promotional videos released by China International Television (CGTN) on the YouTube platform as the research object, aiming at exploring the unique performance, influencing factors, and improvement strategies of this promotional videos in international communication. In this paper, Python software was used to obtain the comment data of Hong Kong city's international promotional videos on YouTube platform, and combined with the methods of word frequency measurement and text analysis, semantic network was analyzed. Then a response strategy is proposed from the 5W communication theory (communication subject, communication content, communication channel, communication audience and communication effect). This research focuses on the Hong Kong city promotional videos released by China Global Television Network (CGTN) on the YouTube platform. The study aims to explore the unique characteristics, influencing factors, and potential improvement strategies for these promotional videos in the context of international communication. Using Python, the comment data from these videos on YouTube was collected and analyzed through methods such as word frequency measurement and text analysis. A semantic network analysis was also conducted. Based on the findings, a response strategy is proposed using the 5W communication theory, addressing the communication subject, content, channel, audience, and effect.
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Copyright (c) 2024 Zhe Zhang
This work is licensed under a Creative Commons Attribution 4.0 International License.
