Communication across Borders: Translation & Interpreting

Research on an Integrated Translation Teaching Model Based on the Database of The Governance of China: A Case Analysis of Speech to Freshmen by the President of GDUFS

Jie Lü — 2024-11-02

The Database of The Governance of China is a comprehensive platform for research as well as teaching. The paper establishes an integrated model with the teaching notion of Embodiment-Cognition-Construction, which involves the application the of The Database. With the help of The Database, students can find many referential examples to help them modify their tentative translated versions of the speech delivered to freshmen by the president of GDUFS. Both the integrated model and The Database are applicable in similar discourse translation.

A Reception Study on AVT: A Literature Review

Yuxuan Jin — 2024-10-07

This paper reviews and collates studies on AVT reception conducted inside and outside China since the beginning of the 21st century, summarizing general trends and differences in this field over the past 20 years. It is found that AVT reception studies in China tend to focus on the text analysis of cultural expression and digital humanities. In contrast, AVT reception studies abroad are dominated by variable-oriented comparative empirical research, with translation mode and country of translation serving as the main variables. In terms of audiovisual works selection, scholars both inside and outside China are increasingly focusing on the reception of subtitle translation in online educational videos. Additionally, foreign countries are more aligned with the growing trend of game localization, audio descriptions and subtitles for the deaf and hard of hearing. This paper, by reviewing the commonalities and differences in AVT reception studies inside and outside China over the past 20 years, offers insights into the application of experimental and questionnaire methods in AVT reception studies and broaden the analytical perspective within this field.

Exploring Chinese Economic Discourse and Translation Strategies in the Era of AI: A Digital-Tech Approach

Junchao WANG — 2024-10-30

Chinese economic discourse, often underexplored, serves as a comprehensive reflection of the country’s economic reforms and national governance system, while also epitomizing China’s unique developmental trajectory. This paper employs a digital-tech approach to conduct an in-depth analysis of the database from Xi Jinping: The Governance of China (Vols. I to III), investigating the linguistic characteristics of Chinese economic discourse and its translation strategies. The objective is to provide strategic insights for the global dissemination of this discourse. Through both quantitative and qualitative analyses, the study identifies key terms such as “people,” “reform,” “opening-up,” “development,” and “security” that are prevalent in Chinese economic discourse. Additionally, it reveals that the discourse is rich in conceptual metaphors and culture-specific metaphorical expressions. Furthermore, the findings highlight the significant role that artificial intelligence can play in interpreting and promoting this discourse internationally.

Canton Embroidery and the Maritime Silk Road: The Fusion of Intangible Cultural Heritage Traditions and Modern Values

Jing Tian — 2024-10-26

Canton Embroidery, one of the Four Famous Embroideries of China, is not only an important cultural symbol along the ancient Maritime Silk Road but also carries rich historical and cultural significance. This paper explores the historical role of Canton Embroidery on the ancient Maritime Silk Road, its inheritance, and its innovation in modern society. It analyzes its contemporary value as an intangible cultural heritage (ICH) in promoting cultural and economic exchanges within the framework of the “21st Century Maritime Silk Road”. Through the study of its historical development, technical characteristics, current status, and paths for its inheritance and export, this paper examines the productization of ICH represented by Canton Embroidery. It argues that the modern preservation of traditional ICH crafts should be achieved through innovative design, modern marketing methods, and trade as a means to enhance economic value and foster regional economic development.

An Analysis of the Current Situation of Hong Kong City Image Communication on YouTube and Research on Strategies

Zhe Zhang — 2024-12-12

This research takes the Hong Kong city promotional videos released by China International Television (CGTN) on the YouTube platform as the research object, aiming at exploring the unique performance, influencing factors, and improvement strategies of this promotional videos in international communication. In this paper, Python software was used to obtain the comment data of Hong Kong city's international promotional videos on YouTube platform, and combined with the methods of word frequency measurement and text analysis, semantic network was analyzed. Then a response strategy is proposed from the 5W communication theory (communication subject, communication content, communication channel, communication audience and communication effect). This research focuses on the Hong Kong city promotional videos released by China Global Television Network (CGTN) on the YouTube platform. The study aims to explore the unique characteristics, influencing factors, and potential improvement strategies for these promotional videos in the context of international communication. Using Python, the comment data from these videos on YouTube was collected and analyzed through methods such as word frequency measurement and text analysis. A semantic network analysis was also conducted. Based on the findings, a response strategy is proposed using the 5W communication theory, addressing the communication subject, content, channel, audience, and effect.