Research on the Effectiveness of Chinese Culture Spreading in Laos — An Analysis Based on Questionnaire Data

Abstract

The dissemination of Chinese culture in Laos has a long history which is very diverse and interactive, and existing studies on the dissemination of Chinese culture in Laos in the academia generally neglect the in-depth analysis and evaluation of the dissemination effects. This study analyzes the current situation of Chinese culture in Laos and audience feedback through questionnaire surveys, which not only reveals the actual situation of Chinese culture dissemination in Laos, but also provides empirical support for the theory of its cross-cultural communication and international dissemination. At the theoretical level, this study emphasizes the influence of language barriers, cultural differences, communication forms and channels, and audience attitudes on the effectiveness of cultural communication, which provides a new perspective for the study of cultural soft power; at the practical level, the results of the study provide a basis for adjusting and optimizing the international communication strategy of Chinese culture, especially in the areas of content innovation, the selection of communication channels, the optimization of narrative strategy and the evaluation of communication effectiveness.