Research on the Perception and Evaluation of Chinese Culture Dissemination in Thailand: An Analysis Based on Literature Review and Questionnaire Survey

Abstract

This study investigates the perception and evaluation of Chinese culture dissemination in Thailand based on a comprehensive analysis of questionnaire survey data and literature review. The research reveals that Thai people generally have a strong interest in Chinese culture, with traditional festivals, film and television, and arts being the most appealing aspects. However, their in-depth understanding of Chinese culture remains insufficient. The study identifies cultural differences and language barriers as key factors hindering the effectiveness of cultural communication. To enhance the international influence of Chinese culture and deepen people-to-people exchanges between China and Thailand, the study proposes a series of countermeasures, including innovating communication concepts, means, and channels; constructing a grand cultural communication pattern; adhering to the principle of "seeking common ground while reserving differences"; and optimizing the discourse system and methods of cultural dissemination. The findings provide valuable insights for promoting cultural exchanges and mutual learning between China and Thailand, and contribute to the building of a community of shared future for mankind.