The Effectiveness of Chinese Cultural Transmission in Central and Eastern Europe — Taking Serbia as an Example

Hengyi Xu; Peng Zhou

Authors

Hengyi Xu Faculty of European Languages and Cultures, Academy of International and Regional Studies, Guangdong University of Foreign Studies, China
Peng Zhou International Office, Guangdong University of Foreign Studies, China

Keywords:

Transmission of Chinese Culture in Serbia, Cultural Identity, Belt and Road Initiative

Abstract

This study focuses on the actual impact and effect of Chinese cultural transmission in Central and Eastern Europe. Taking questionnaire analysis as the main research methods, combined with the theoretical perspectives of cultural identity and the external transmission of cultural "soft power" in cultural studies, this study focuses on analyzing the form, content and effect of the transmission of Chinese culture in Serbia as an example of the Central and Eastern European region. After analyzing, the study concludes that the transmission of Chinese culture in Serbia should pay more attention to the youth group and should also pay more attention to the digital technology in terms of the methods and forms to enhance the sense of experience and participation in cultural exchanges, and combine Chinese language with the local language and culture. This study provides effective references for the further enhancement of the transmission of Chinese culture in Serbia and the Central and Eastern Europe.

Author Biography

Peng Zhou, International Office, Guangdong University of Foreign Studies, China

Director of International Office, Guangdong University of Foreign Studies

References

Tylor, E. B. (1871). Primitive Culture: Researches Into the Development of Mythology, Philosophy, Religion, Art, and Custom, vol. 1, J. Murray.

Dillon W. S. (2005). Interpretation of Cultures: Selected Essays. Teachers College Record.

Hofstede G. H. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Therapy, 41(7).

Trompenaars, F. & Hampden-Turner, C. M. (1997). Riding the Waves of Culture: Understanding Diversity in Global Business. Journal of Social Economics, 26(5):223-226.

Hall, E. T. (1973). The silent language. Anchor.

Miller, R L. (2015). Rogers’ Innovation Diffusion Theory (1962, 1995)// Information seeking behavior and technology adoption: theories and trends. IGI Global, 261-274.

Geertz, C. (1973). The interpretation of cultures. Basic books.

McLuhan, M. (1994). Understanding media: The extensions of man. MIT press.

Erikson, E. H. (1968). Identity youth and crisis. WW Norton & company.

Giddens, A. (1991). The Consequences of Modernity. Stanford University Press.

Hall, S. (1990). Cultural Identity and Diaspora. In J. Rutherford (Ed.), Identity: Community, Culture, Difference. London: Lawrence & Wishart, 222-237.

Castells, M. (2011). The rise of the network society. John wiley & sons.

Lahtinen, A. (2015). China's soft power: Challenges of Confucianism and Confucius Institutes. Journal of Comparative Asian Development, 14(2): 200-226.

Jia Shumei. (2018). International expression of Chinese stories: the case of Zhao Qizheng's news transmission. Shanghai: Shanghai People's Press.[In Chinese: 贾树枚.(2018).中国故事国际表达:赵启正新闻传播案例, 上海：上海人民出版社. ]

Wu, Ying. & Ge, Qichao. (2011). Survey on the Effect of Chinese Culture Spreading to Foreign Countries--Taking the Confucius Institutes in Japan and Lebanon as Examples. Journal of Yunnan Normal University: Teaching and Research of Chinese as a Foreign Language, 9(1):6. [In Chinese: 吴瑛,葛起超.(2011). 中国文化对外传播效果调查——以日本、黎巴嫩孔子学院为例[J].云南师范大学学报：对外汉语教学与研究版.]

Xie, Luncan & Yang, Yong. (2017). Research on Countermeasures of Chinese Culture Going Out under the Background of Belt and Road Initiative. Modern Communication: Journal of Communication University of China，(12):5. [In Chinese: 谢伦灿,杨勇. (2017)."一带一路"背景下中国文化走出去对策研究[J].现代传播：中国传媒大学学报. ]

Xu, Qing. (2021). Research on the Path and Countermeasures of Overseas Propagation of Chinese Culture. Journal of Jiangsu Socialist Academy, 22(5):70-80.[In Chinese: 徐清.(2021). 中华文化海外传播路径与对策研究. 江苏省社会主义学院学报.]

European Commission. Serbia. Population: demographic situation, languages and religions.https://eurydice.eacea.ec.europa.eu/national-education-systems/serbia/population-demographic-situation-languages-and-religions.

STAVOVI GRADANA SRBIJE PREMA KINI. (2022).- istrazivanje javnog mnjenja avgust. https://iea.rs/blog/2022/09/02/stavovi-gradjana-srbije-prema-kini-2/

Novo istraživanje: Srbi bi radije u BRIKS nego u Evropsku uniju. https://www.politika.rs/sr/clanak/579695/Novo-istrazivanje-Srbi-bi-radije-u-BRIKS-nego-u-Evropsku-uniju