Exploration of Multimodal Communication of Chinese Culture: With Reference to Dissemination of the Cultural Classic Dao De Jing

Abstract

The dissemination of Chinese culture abroad enjoys a long history, which is not only a means of sharing the rich cultural heritage and contemporary achievements of China but a strategic move to foster global dialogue, mutual respect, and collaborative progress in an increasingly interconnected world. Based on a questionnaire evaluating the effectiveness of cultural communication of China, it reveals that the dissemination of Chinese culture has been successful in a number of fields to a certain extent, but there is still much room for improvement of effectiveness. In light of multimodality theory of communication, the paper suggests that in the communication process different modalities such as textual, visual and auditory forms can be employed together to promote the dissemination of Chinese culture. It explores multimodal dissemination of the Chinese cultural classic Dao De Jing such as visual, audio, and video modes, and suggests that by leveraging a multimodal approach, the richness and connotation of Chinese culture can be more effectively conveyed to global audiences, thereby enhancing the effectiveness of cultural exchange and fostering a greater appreciation for Chinese cultural heritage. The ultimate goal for the dissemination of Chinese culture is that both the forms and essence of Chinese culture can be effectively communicated.