The Chinese Schema and Power Direction of the Dissemination of Korean TV Dramas

Abstract

The dissemination of Korean drama narrative art--the exotic art form in Chinese context-- is not only a typical form of cultural output in the current social context, but also the product of self-adjustment of the cultural style of Korean dramas in accordance with the foreign context. The tendency of visual aestheticism, the aesthetic text writing of daily life the emotional appeal of universal meaning held by the Korean dramas have become the effective factors for this cultural style to enter the Chinese context and disseminate. The rise of consumption consciousness in contemporary society has become the external inducement of the dissemination of Korean drama culture in China, which lays the internal driving force for the spread of this culture in China from the two dimensions of production and acceptance. As a foreign cultural style of Chinese communication, Korean TV dramas not only present a unique visual landscape and mirror image of life for the development of Chinese film and television art, but also provide a more diverse and richer world picture for Chinese film and television art atlas. However, the dissemination of Korean TV dramas in the Chinese context also forms a specific power relationship with either the aesthetic elements that stimulate audio-visual pleasure in the images or the derivative goods and fashion demands formed by Korean dramas. While Korean dramas lay the groundwork for their own narrative style in the foreign Chinese context, they also set up a practical strategy of intertwining art and power. They aim to construct the intention of cultural identity, but also provide a case for the colonization of culture. The analysis of the Chinese communication schema of this cultural style is undoubtedly of positive enlightening significance to the construction of the aesthetic orientation of the cultural subjectivity of a specific nation.