Study on the Effectiveness and Strategies of Chinese Cultural Dissemination in Russia
Keywords:
Chinese Culture, Dissemination Effectiveness, Dissemination StrategyAbstract
The Belt and Road Initiative has emerged as a catalyst for the burgeoning cultural exchanges between China and Russia. Nevertheless, the Chinese cultural dissemination in Russia has encountered a few obstacles, thus affecting its effectiveness. This paper examines the typical problems associated with the Chinese cultural dissemination in Russia, as identified through a literature review and a questionnaire survey. The issues addressed include the image of Chinese culture, public engagement, the translation and Chinese cultural dissemination, and cultural identity. The paper proposes the adoption of diverse dissemination strategies to address these problems. These include enhancing cross-cultural communication competencies, leveraging information technology, organizing multi-level and multi-domain cultural exchanges, elevating the quality of the content disseminated, and employing a variety of dissemination channels. These strategic efforts are designed to enhance Chinese cultural confidence, amplify the impact of cultural dissemination, and foster a deeper affinity and appreciation for Chinese culture among the Russian people.
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